this post was submitted on 11 Aug 2024
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I do wonder if this is due to automated A/B testing, similar to how you can upload multiple thumbnails on YouTube, and the algorithm will automatically choose the one that provides the most traction.
If the sole purpose is to generate as many clicks as possible, that kinda tracks.
With normal news websites, A/B testing could be a thing. We had a rudimentary implementation of that back in 2011 already. But this is Reuters, a news agency. They are B2B and don't care about clicks, their business model is selling first hand reporting to other media outlets (e.g. CNN, USA Today etc). As stories develop, so does the title. Especially when ongoing conflicts are concerned.