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From internal leaks within the company as well as external analysis, the tip of the iceberg behind Facebook's spyware empire is exposed. Take a look to better protect yourself when you're not even on the platform: https://simplifiedprivacy.com/facebooks-corrupt-off-platform-surveillance/
Duh. Like this isn't news. In fact, their tips for avoiding Facebook tracking you are terrible. VPN + VM? Still going to track your data habits through finger printing which is not specific to hardware or browsers but browsing habits. Of course, as well, you can't control your friends or family's habits which are going to upload pictures and other data about you. Facial recognition is going to tie your data to anything you put your picture on. None of these things actually help. They just take the algorithm an extra millisecond to compute the data.
Even if you and your family got off of Facebook right now, Facebook would still understand your browsing habits and realistically they don't even need to be accurate, just enough data to massively sell that data to the NSA or advertising agencies or whoever else. So, I'm not saying get a Facebook account but I will say, don't make your life harder for little to no gain.
You are correct that facial recognition and any data put into facebook would still be tracked regardless of the steps you took. You're also correct that your friends and still leak info about you. However, I strongly disagree with your criticism regarding VPNs and VMs. A VPN is something you should be doing anyway, this is not really news to anyone here. And regarding VMs, the article does not say it's for everyone, only those with a high threat model that want to use facebook anyway. It is not true that if you browse in a KVM machine with a given fingerprint, that it would lead back to browsing outside it. You are correct that a VM is a lot of effort for most people, and in fact, the majority will not choose this route. But this is educational material for those who ARE interested, this is what some choices are.