this post was submitted on 13 Sep 2023
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So he sells a bunch of shares right before the announcement that is likely going to tank their stock price
Not that scumbag ceos wouldn't do such a thing, but doesn't appear to be the case here: https://finance.yahoo.com/quote/U/ Anyways, investors love this subscription model recurring revenue junk, makes sense that if anything their stock price has risen from this announcement. We'll see how it pans out in the long term though.
Depending on how long the backlash can stick around, I would expect to see it go down with a large exodus. In particular, if Microsoft gets upset about the impact it could have to gamepass. Unity does seem to be backtracking, but it really feels like they overextended on purpose to make the actual result feel less shitty