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https://twitter.com/TwitterSupport/status/1682501248334061572
"Enshittification" isn't a rabbit hole, it's a term made up by a pretty hacky young adult sci-fi author like a few months ago for behavior that has been happening and documented in capitalism for at least a century.
Putting a name on a century-old concept isn't the worst idea because now we can easily refer to it when it happens once again. And yes, the old age of that problem is why I consider it a bit of a rabit-hole. It's not just something Twitter does now or that tech companies do now because they copy from each other. It's a quite old concept you'll hear about again and again and can read up on quite a bit, if you really are interested into more than the basic concept or why companies keep trying even though the outcome does not always see positive (from an outside, users perspective).
That sci-fi author is 52 "young" already, has spent like 25 years writing and active about the evolution of the Internet and how it impacts personal rights, so I'd give him the right to coin a new term for an old concept.
It doesn't prevent anyone from calling it:
...or whatever other set of words doesn't elicit a negative connotation in the business world at the particular moment in time.