this post was submitted on 04 Oct 2023
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Technology
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The truth is there is little in terms of a use case that directly benefits the user.
Look at the MKBHD review of the new iPhone and he summarizes it pretty accurately when talking about all their super fancy backend bullshit going into the photo software to result in "slightly better pictures" and he wasn't even 100% sure about that part.
Apples Neural Engine delivered marginal value to the phones actual user and meanwhile the tech company harnessed that power mostly to do client-side scanning. They claimed to have ceased that effort but once again, blackbox proprietary software, so it isn't transparent to the user.
My contention is that at this point the big tech companies are developing features to benefit their business model, not deliver features to the users. The marketing and surveillance state grows, because that is the real business that these companies are in. Most of the AI gains we hear about benefit them directly but not us.
Actually, I think the real reasons are far less "evil" than you might think: It's marketing. People fall for that.
Phones don't improve really, haven't for quite some time, but you still have to sell new ones. So you add bullshit features or advertise pseudo-improvements. I mean, Apple is currently marketing, that their side button is now programmable! Wow!