this post was submitted on 29 Oct 2023
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Back in the day, plenty of fish did an interesting blog post on that very topic. Unfortunately, it vanished when they were brought up by one of the big dating site groups that now dominate.
They also did some amazing meta data analysis of their users, and discussed it publicly. E.g. including the word "awesome" in your opening message improved multi message response rate by 18% (from memory).
It was actually OkCupid.
They also did one where they looked at how men and women rate each other on looks, and found that women rate a whopping 80% of men as below average attractiveness.
This was made back when you could rate profiles out of 5 stars.
Archived link to that blog post
I stand corrected. I used both back in the day. I even met my wife on there! Somehow I got the 2 swapped in my mind.
The way I remember them is that POF had a horrendous turquoise website design and looked like a circa-2003 webpage that hadn't been updated in years, while Okcupid was a lot more competently designed.