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‘Mastermind’ Taylor Swift drives hoards of fans to voter registration site (www.independent.co.uk)

submitted 1 year ago by [email protected] to c/[email protected]

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Taylor Swift managed to drive record-breaking numbers to voter registration website Vote.org after urging her 232 million followers on Instagram to take action.

On Tuesday (19 September), hours after the pop star, 32, called on her US fanbase to register to vote in honour of National Voter Registration Day, Vote.org’s communication director, Nick Morrow, announced that “our site was averaging 13,000 users every 30 minutes”.

“Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,0000 users every 30 minutes,” Morrow wrote on X/Twitter.

“13! Let’s just say her reputation for being a mastermind is very well-earned.”

Earlier that day, the “Anti-Hero” singer had posted to her Story, asking followers: “Are you registered to vote yet?

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[–] [email protected] 86 points 1 year ago (12 children)

I wonder how many voters have registered so far as a result of that. Assuming it's been 24hrs since her post, and assuming an average of 13,000 every 30min for the full 24hrs, it'd come out to 624,000 people!

That's a lotta voters

I've never been a fan of her music, but I'm kinda becoming a fan of her as a person.

[–] [email protected] 17 points 1 year ago* (last edited 1 year ago) (10 children)

Her music is so neutral that not being a fan means you are actively opposing her.

She isn't my cup of tea, but she has a couple songs I vibe with.

[–] [email protected] 14 points 1 year ago* (last edited 1 year ago)

I don't agree with that line of thought. The taste of hospital food is also very neutral but I wouldn't say I'm a fan of it. I also wouldn't say I'm actively opposing it, and if served it in a situation where I can't get anything else I wouldn't snub my nose at it, but it wouldn't be my first choice.

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