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Target Pride merchandise only available at select stores after rightwing backlash (www.theguardian.com)

submitted 4 months ago by [email protected] to c/[email protected]

36 comments fedilink hide all child comments

Company, which operates roughly 2,000 stores, declined to disclose number of stores where merchandise will not be available

Target confirmed Friday that it won’t carry Pride Month merchandise at all stores in June after the discount retailer experienced a backlash and lower sales over its collection honoring LGBTQ+ communities.

Target, which operates roughly 2,000 stores, said decisions about where to stock Pride-themed products, including adult apparel, home goods, foods and beverages, would be based on “guest insights and consumer research”.

A Target spokesperson declined to disclose the number of stores where the merchandise will not be available, but the company said its online shop would offer a full assortment. The moves were first reported by Bloomberg.

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[–] [email protected] 20 points 4 months ago

What is particularly despicable about this business strategy is that they are going to pull all of the LGBTQ+ merchandise from areas which are hostile toward that population and only sell it in areas where it is embraced/non-controversial. Meaning that the folks who would most benefit from the normalizing of showing pride in their identity are left without it. I can only imagine how extra painful it is for closeted gay kids in these areas to see that the local Target knows and is essentially telling them that their community is anti-LGBTQ+ and not worth them risking showing a speck of rainbow during June.

[–] [email protected] 19 points 4 months ago* (last edited 4 months ago) (4 children)

Let’s be honest. This collection isn’t supporting the LGBTQ+ community, it’s exploiting it. They don’t donate the profits to HRC, and they don’t feature designers from the community. It’s all cheaply made, high margin, bottom line padding.

[–] [email protected] 4 points 4 months ago* (last edited 4 months ago)

And if there were even an illusion, a modicum of good for the community from, or even maybe... normalization, awareness of lbgtq and their struugle for human rights built up from this crass exploitation, the illusion shatters at times like this one. They drop even this pittance, the slightest nod towards support of lbgtq the instant it may hurt their bottom line.

[–] [email protected] 2 points 4 months ago

Exactly. The burn-the-world-down capitalists and the right wing fascists can all go drown in a tub of bleach. I have have very few fucks left to give if one group upsets the other.

[–] [email protected] 0 points 4 months ago (1 children)

So you're saying the right-wingers can see right through this and are actually being the good guys!? Well, I'll be damned. /s

[–] [email protected] 3 points 4 months ago (1 children)

Imagine if they found out their protest was secretly woke.🤯

[–] [email protected] 1 points 4 months ago

People should just tell them all the stuff they like is woke so they'll do the opposite.

[–] [email protected] -1 points 4 months ago (2 children)

Hillary Rodham Clinton?

[–] [email protected] 3 points 4 months ago

Human Rights Campaign

https://www.hrc.org/

[–] [email protected] 2 points 4 months ago

Do we need to Pokemon Go to a pride parade?

[–] [email protected] 13 points 4 months ago (2 children)

Oh neat, now we're letting fundamentalist extremists dictate what can and can't be sold in stores. Surely this can't go wrong.

[–] [email protected] 9 points 4 months ago (2 children)

I guess we do negotiate with terrorists in america

[–] [email protected] 3 points 4 months ago

Now they elect them to office.

[–] [email protected] 3 points 4 months ago

Can't negotiate with terrorist when you are the terrorists

[–] [email protected] 2 points 4 months ago

Haven't we always?

IMO, the only difference between the past and now is that they have to actively fight against it instead of it just being suppressed by the dominant culture (that felt the same way, but didn't have to openly enforce it).

[–] [email protected] 8 points 4 months ago

Corporations only support pride when it's good for business.

[–] [email protected] 7 points 4 months ago

We support gay people when it's profitable

[–] [email protected] 6 points 4 months ago (2 children)

"I bet your target is missing a pride section," is going to be a low-key burn to some folks.

I bet $100 to donuts that conservatives will still drive out of town to other targets to make it a big deal anyway.

[–] [email protected] 6 points 4 months ago

They live “out of town”, the in city Targets are likely the ones carrying it. These fucks won’t even step a foot in a big city because they’re so “full of crime” and “those people”

[–] [email protected] 3 points 4 months ago* (last edited 4 months ago) (1 children)

Best burn I ever heard needs some background. It came from one of two high school friends (but in our mid-20s at the time), both of who were (and are) queer, and both of who identified as gay and male in high school. But after high school, one of them got in a long-term relationship with a woman (they were even my roommates for a while). After they broke up, he said he identified as gay again. So the three of us were in a diner and the two of them got into a heated argument and finally, one of my friends says to the other:

"Yeah? Well at least I didn't turn straight for a while!"

I don't know how long I laughed for, but a pretty long time.

[–] [email protected] 4 points 4 months ago (1 children)

It's funny in the context, but as a bisexual guy in a poly relationship, it really bums me out when other queer people treat the appearance of heterosexual as a demerit (see gold star lesbians, etc...). Humans aren't binary in any way, but we act like we can only be attracted to genitals and not have exceptions to a general rule because of an emotional connection.

[–] [email protected] 1 points 4 months ago (1 children)

I get what you're saying, but like I said, he didn't identify as bi. He identified as gay.

[–] [email protected] 1 points 4 months ago

I know, and I've known gay men who think the same thing, I'm just contributing my 2¢. Bi-erasure is something that I deal with fairly routinely as a blue collar worker, and I feel that gay folks having an anti-hetero bias is more hurtful than straight people having a hetero bias because I expect to find more community from other LGBT people because I can't always expect it as a baseline from straight people.

[–] [email protected] 3 points 4 months ago (1 children)

An interesting prospect to consider is what customer data was used to determine locations, and how it was collected.

[–] [email protected] 2 points 4 months ago (2 children)

They probably just based it on election maps...

[–] [email protected] 2 points 4 months ago

That would be silly when they have last year's sales numbers to go off of.

[–] [email protected] 1 points 4 months ago

Something tells me they have richer data than that to work with.

[–] [email protected] 2 points 4 months ago

Ultimately they've pissed off both sides with how they handled pride this year and last year.

[–] [email protected] 1 points 4 months ago (1 children)

MAGoo logic.

We believe in freedom and capitalism. We'll boycott any store that sells things that honors freedom.

[–] [email protected] 2 points 4 months ago

It's only cancel culture when the libruls do it.

[–] [email protected] 1 points 4 months ago (1 children)

Well I guess those who support LGBTQA should also protest by boycotting those Target stores. There should be no room for these closed-minded idiots for their backward thinking.

[–] [email protected] 3 points 4 months ago (1 children)

You mean all target stores

[–] [email protected] 1 points 4 months ago

Sound's good to me

[–] [email protected] -3 points 4 months ago (1 children)

I think the backlash they got is terrible but I can also understand why a business wouldn't waste time selling products in a market that doesn't want said products. That's valuable floor space and other resources that could be used for something that will sell there. Target is not the bad guy here.

[–] [email protected] 2 points 4 months ago* (last edited 4 months ago) (1 children)

I doubt target cares but employee safety from the crazies would be my number one reason.

[–] [email protected] 2 points 4 months ago

That's a very good point as well