I love stuff like that. I've got demo tapes and 7" records from local punk bands from the 90s. Some were kids from my school or kids I used to skateboard with.
A lot of it is just rubbish, but it means something to me. I'll put a few songs on every couple of years, laugh at the hand-drawn artwork, reminisce, and sing along.
Pretty sure there's very few, if any, other copies of some of that stuff around anymore.
Is this really a problem for people - not knowing about new game releases? Especially for things you may already be interested in watching outside of a video game? If someone is a fan of sports, racing, etc. it seems they can find new releases in those genres pretty easily already.
The article mentions creating a custom game or in-game items based on the content... Wow, great - more in-game hats. And I bet that generated game is going to be top quality.
The birthday cake is symbolic of one's birthday suit. And "surprise party" is akin to "surprise, genitalia". The metaphor works. I'd explain it more, but it would be to no avail.