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For those who work in companies that subscribe users to emails, when users unsubscribe, what portion of them say they "never signed up for this"? (lemmy.world)

submitted 11 months ago by [email protected] to c/[email protected]

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Obviously not looking for hyperaccurate answers, just in general, how many people tend to unsubscribe from promotional emails and how many tick the option "I never signed up for this"?

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[–] [email protected] 2 points 11 months ago (2 children)

Just the real spammers do this tho. Legitimate shops and other businesses will unsubscribe you. I know this, because my company has many legitimate EU businesses for customers and we often help with their mails and databases. Unsubscribe is an important feature, rarely breaks and is respected when mailing automatically from common shop software as well as when they export lists of emails for complex mailings (like individual voucher codes). It's a common request to get a list of users subscribed to a newsletter.

[–] [email protected] 3 points 11 months ago

Oh sure, I get it. The problem is determining who is legitimate and who isn't. Since I never requested any of these spams, and even legitimate businesses will frequently send you messages even when you carefully opt out of their offer to send that spam, it's pretty much a waste of time to bother playing these stupid games with any of them (at least in the US). If we didn't have politicians hell-bent on stripping us of even the hard-won internet protections we've managed to obtain, then maybe the unsubscribe button would actually mean something here.

[–] [email protected] 2 points 11 months ago

It’s a common request to get a list of users subscribed to a newsletter.

It also may be commonly illegal in some countries.