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Rockstar Plans to Announce Much Anticipated ‘Grand Theft Auto VI’ (www.bloomberg.com)

submitted 10 months ago* (last edited 10 months ago) by [email protected] to c/[email protected]

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Rockstar Games, a division of Take-Two Interactive Software Inc., plans to announce the next highly anticipated Grand Theft Auto game as early as this week, according to people familiar with its plans.

The company plans to then publish a trailer for Grand Theft Auto VI next month to celebrate Rockstar’s 25th anniversary, said the people, who asked to not be identified because they weren’t authorized to speak publicly. A spokesperson for Rockstar didn’t immediately respond to a request for comment sent after business hours.

Edit/Update: Statement post from Rockstar confirming this: https://lemmy.world/post/7970186

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[–] [email protected] 1 points 10 months ago

It's not about making sure to inform everyone, more like building the hype and the legend around the title to make more people talk about it and to justify whatever crazy premium edition price tags they're gonna have.