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Epic explains why it hasn't sued Nintendo, Sony and Microsoft over 30% fee
(www.gamesindustry.biz)
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The difference is that Nintendo and others always marketed their device as a "gaming console", aka a limited functionality device.
Apple, on the other hand, sold their devices as a type of computer. "There's an app for that" and "What's a PC?" ads killed their hopes of claiming that their devices were supposed to be of limited use and functionality like gaming consoles.