this post was submitted on 21 Feb 2024
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Is this an attempt at locking in users because now they have financial incentive to prop up the platform?
The most charitable read is that it's an attempt to build hype among powerusers by letting them own a piece of it.
In a vacuum, that's actually kind of nice.
A less charitable reading is that they're targeting the users who have flukes and blowholes to try and get even more money from them as part of a media campaign to make it seem like they truly value those users.
They should offer people to buy 10 shares for every collected avatar NFT... 😈
I'd just like to say I love that wording.
I kind of doubt they expect it to make that much of a difference in whether people stay. Rather, I suspect it's mainly an attempt to make a buck selling overvalued shares, and maybe drive up their stock price a bit in the process. They can also try and spin it as a gift, which they clearly are already.
It's actually a pretty good evil idea.
And their target is specifically people who likely can't think about Reddit, the company, objectively because being on Reddit, the website, is such a large part of their personality.