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It's already made but people didn't buy it so now they stuff it in a mystery box to try and sell it cheaper
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Just sell it cheaper? Stuffing it in a mystery box to ship it all over is just kicking it down the road, but with a ton of shipping costs and carbon emissions.
The first step is to try to sell it cheaper but when no one buys it they can toss it in a mystery box or toss it in the landfill.
For example Bethesda keeps sending me these discount emails to but their game merch. Now they are doing mystery boxes. For the cost of a shirt you can get a random shirt and two random items from their franchises. They are basically writing off that stuff without it going straight to the dump
That's not a subscription-based "send me stuff" service.
That's a "buy a mystery box to get random merch" product, which I agree, is a decent way to get rid of unsold stock.
It's when you make people subscribe to turn it into recurring landfill churn that exploits people's tendencies to forget to unsub when they lose interest in something that's a problem.