Technology

58061 readers

31 users here now

This is a most excellent place for technology news and articles.

Our Rules

Follow the lemmy.world rules.
Only tech related content.
Be excellent to each another!
Mod approved content bots can post up to 10 articles per day.
Threads asking for personal tech support may be deleted.
Politics threads may be removed.
No memes allowed as posts, OK to post as comments.
Only approved bots from the list below, to ask if your bot can be added please contact us.
Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 1 year ago

MODERATORS

[email protected]

Apple crushes creativity and its reputation in new iPad ad (www.theregister.com)

submitted 4 months ago by [email protected] to c/[email protected]

15 comments fedilink hide all child comments

The ad itself depicted a mechanical crusher destroying artifacts of human creativity. A trumpet, guitar, sculpture, piano, drawing board, paints, a metronome, several analog cameras, a turntable, and hi-fi equipment were among the much-loved items yielding to the machine's unstoppable force.

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 0 points 4 months ago (1 children)

If you got Apple is “destroying creativity” from that, you A) only saw the clip or B) are searching for problem.

The outcry's not really Apple, but tech in general. The backlash of crushing the human experience is the transition from valuing true art and creativity, and just lurching toward yet another do-everything screen that doesn't compliment creativity, but instead displaces it, with the hint of incoming generative AI.

Apple really doesn't give a fuck about art, creativity, expression, or for that matter quality anymore. They're good at making a thing that sells, they're good at marketing it, and they're good at convincing people of the cost vs worth equation that gives them insane margins over their chic branding. I love the outcry not because of any validity behind the detriment of tablets and smartphones (which is absolutely there) but moreso because it's entertaining when a company renowned for their advertising prowess fucks up so publicly then backpedals with apologies.

Good times, and fuck Apple.

[–] [email protected] 1 points 4 months ago

Yeah, I'm no marketing guru, but I feel their actual point would have been better conveyed by a pile of all of the things the iPad replaced slowly gathering dust, spider webs, and eventually archaeologists.