Save us 5 years. Just put the new ipad into e-waste collection now. Meanwhile, anyone want to use all the real tools designed specifically to make music? Any kid with half a brain will spend their $1000 musicmaking budget on something useful
this post was submitted on 10 May 2024
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Can we just STFU about this mediocre ad already? You’re giving it more airtime and more mental bandwidth. I didn’t think it was worth one day of headlines much less two or three.
I actually did not know that Tim Cook is a christian nut job.
Some nut: I haven't been mad today. I need something to be mad about.
Apple launched an ad.
The nut: perfect.
The absolute worst, most annoying thing about every Apple advert and the day-long adverts - the launch day events, is the freaking hyperbole.
(breathlessly exclaim:) The fastest ever. The thinnest ever. More cameras than ever! The most ever ever!
Breathtaking vividly bright Applewordsalad display technology
My coworker is fully bought in to the ecosystem, so I get the full experience every launch day. Listen critically sometime. Turn on your bullshit filter. It's a fun game.
Apple popularised two things that bug the shit out of me in addition to everything you said. "on iPhone" "on iPad" just sounds utterly wrong. It needs to be "on the iPhone" "on the iPad". Now everyone is doing it.
The other is " breathlessly we're excited to announce/we're excited to share with you/we're excited!!!!big fucking cheesy grin". The whole point of having that whole "excited" or whichever adjective you want at that point of the sentence is to prep you and let you know what you're supposed to feel. If it's that good surely you shouldn't have to tell me what I need to feel.
It's because they're trying to instill in your mind that you're getting into an ecosystem. A way of life, even.
"XYZ on the iPhone" just makes it sound like an appliance.
"XYZ on iPhone" makes it sound like it's an ecosystem. An experience. Something to be part of.
It's a very deliberate (though subtle) marketing choice that I believe impacts how people view the brand.
The Register calls it Xitter? epic
Is it pronounced “shitter”?
Of course.
These are the kind of ads you make when you have a profound lack of self-awareness.
This whole outcry is a joke.
They're symbolizing all the creative things, that they just talked about, that you can do with the iPad.
If you got Apple is "destroying creativity" from that, you A) only saw the clip or B) are searching for problem.
If you got Apple is “destroying creativity” from that, you A) only saw the clip or B) are searching for problem.
The outcry's not really Apple, but tech in general. The backlash of crushing the human experience is the transition from valuing true art and creativity, and just lurching toward yet another do-everything screen that doesn't compliment creativity, but instead displaces it, with the hint of incoming generative AI.
Apple really doesn't give a fuck about art, creativity, expression, or for that matter quality anymore. They're good at making a thing that sells, they're good at marketing it, and they're good at convincing people of the cost vs worth equation that gives them insane margins over their chic branding. I love the outcry not because of any validity behind the detriment of tablets and smartphones (which is absolutely there) but moreso because it's entertaining when a company renowned for their advertising prowess fucks up so publicly then backpedals with apologies.
Good times, and fuck Apple.
Yeah, I'm no marketing guru, but I feel their actual point would have been better conveyed by a pile of all of the things the iPad replaced slowly gathering dust, spider webs, and eventually archaeologists.