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Random anecdote, but here in Colorado last weekend after the first preemptive electric shutdown for 1-2 days during a wind event to reduce risk of downed lines starting fires, I've heard multiple people talk about buying generators. In several cases whole home gas fired generators, and not a single person discussing battery backup/solar. I know someone with solar already that's installing a whole home gas generator, doesn't think batteries are reliable enough for "reasons". So we have folks that are being reactive, have money to spend to "fix" an issue, but still aren't connecting the dots. So unfortunately, from what I'm seeing, even after they are affected many still seem to activate the lizard brain and focus on immediate term needs. Obviously there are many conversations happening at once, but the "average person" needs policy and programs that meet them at their level and we have a long way to go.