this post was submitted on 21 Jul 2024
32 points (94.4% liked)

World News

38188 readers
1978 users here now

A community for discussing events around the World

Rules:

We ask that the users report any comment or post that violate the rules, to use critical thinking when reading, posting or commenting. Users that post off-topic spam, advocate violence, have multiple comments or posts removed, weaponize reports or violate the code of conduct will be banned.

All posts and comments will be reviewed on a case-by-case basis. This means that some content that violates the rules may be allowed, while other content that does not violate the rules may be removed. The moderators retain the right to remove any content and ban users.

Lemmy World Partners

News [email protected]

Politics [email protected]

World Politics [email protected]

Recommendations

For Firefox users, there is media bias / propaganda / fact check plugin.

https://addons.mozilla.org/en-US/firefox/addon/media-bias-fact-check/

founded 1 year ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
32
We unleashed Facebook and Instagram’s algorithms on blank accounts. They served up sexism and misogyny (www.theguardian.com)
submitted 1 month ago by [email protected] to c/[email protected]
39 comments fedilink hide all child comments
 

How do the algorithms of Facebook and Instagram affect what you see in your news feed? To find out, Guardian Australia unleashed them on a completely blank smartphone linked to a new, unused email address.

Three months later, without any input, they were riddled with sexist and misogynistic content.

Initially Facebook served up jokes from The Office and other sitcom-related memes alongside posts from 7 News, Daily Mail and Ladbible. A day later it began showing Star Wars memes and gym or “dudebro”-style content.

By day three, “trad Catholic”-type memes began appearing and the feed veered into more sexist content.

Three months later, The Office, Star Wars, and now The Boys memes continue to punctuate the feed, now interspersed with highly sexist and misogynistic images that have have appeared in the feed without any input from the user.

top 39 comments
sorted by: hot top controversial new old
[–] [email protected] 9 points 1 month ago (3 children)

I mean it‘s the exact same if you visit Youtube without an account or cookies. The Internet has become a swamp of right wing and neoliberal populism that kicks down on minorities and people with lower than average income in general. The insane amount of completely made up rage bait stories that you get recommended is just unfathomable.

I think it‘s gotten to a point where it needs to be regulated how many lies a site can throw at you at the same time and I don‘t say this lightly. I just see no other way to get this mind eating populist machine under control.

[–] [email protected] 6 points 1 month ago (2 children)

Youtube shorts are the worst. I am transgender so my historic is really not right wing

30mins on shorts and I end up in Shapiro's Dreamland. It's a nightmare

[–] [email protected] 2 points 1 month ago

The only political thing I watch is Behind the Bastards and the algorithm keeps trying to get me to watch right wing shit. I installed a third party channel blocker and open suspicious channels in private tabs and it still serves me right wing chuds complaining about being suppressed by "woke google". I would troll the comments section if it wasn't for the fact that that counts as "engagement".

[–] [email protected] 2 points 1 month ago (1 children)

Pirate Software has the only shorts on YT worth watching imho

[–] [email protected] 2 points 1 month ago

My favourite thing about his shorts is trying to guess if it’s going to be a wholesome one or one where either him or his chat bestow cursed knowledge onto each other

[–] [email protected] 0 points 1 month ago (1 children)

right wing and neoliberal populism

Or maybe you just live in a swamp of left wing and radical socialism?

[–] [email protected] 1 points 1 month ago (1 children)

That's just the Netherlands.

  • wealth taxes ✓
  • insanely good infrastructure ✓
  • reasonable worker's rights ✓
  • an actual swamp ✓
[–] [email protected] 0 points 1 month ago (1 children)

still capitalist ✓

[–] [email protected] 1 points 1 month ago

Well, that just evidences that the only good way to do capitalism is with a wealth tax and unlimited paid sick leave.

[–] [email protected] -1 points 1 month ago (1 children)

Regulation won't work, because regulation moves slowly, and these companies find workarounds fast. And as long as the cost of breaking the rule is less than the benefits of doing so, it'll be "just the cost of doing business."

[–] [email protected] 4 points 1 month ago

I have to hard disagree on this outmost pessimistic outlook because it reads like any regulation we already have is pointless so we can just scrap regulations and rules altogether across the board. That's similar to the neoliberalist rethoric I loathe to see pushed into my recommendations and it's simply not true. In reality we do see that regulations sometimes do the trick. It's just that they likely won't regulate them as harsh as I proposed, but that's a different argument. Regulation as an instrument does work.

[–] [email protected] 5 points 1 month ago* (last edited 1 month ago)

I think they vastly underestimate how many things Meta tracks besides ad tracking. They're likely tracking how long you look at a given post in your feed and will use that to rank similar posts higher. They know your location, what wifi network you're on and will use that to make assumptions based on others on the same network and/or in the same location. They know what times you're browsing at and can correlate that with what's trending in the area at those times, etc.

I have no doubt that their algorithm is biased towards all that crap, but these kinds of investigations need to be more informed in order for them to be useful.

[–] [email protected] 4 points 1 month ago (1 children)

I was explaining this to my daughter not long ago when she told me she kept getting recommended videos about something that offended her (I can't remember what, but something Republicans would be in favor of) on YouTube that the algorithm doesn't care whether or not you agree with the videos. It only cares about whether or not you'll watch them. And if you're willing to hate-watch, which many people are, you'll get served the same videos as the people who enjoy it.

And, of course, the more controversial the better because you'll get a whole lot of both groups. So if you post something sexist and hateful, you'll get a huge number of redpill viewers and the like and then all the other people who go to that post to argue with them. Which means the algorithm learns that those are the best things to push on new accounts too.

[–] [email protected] 3 points 1 month ago (3 children)

You engauge with it, you must like it.

[–] [email protected] 2 points 1 month ago (1 children)

As someone who used to sit around at a TV station for hours waiting for news to happen so I could go shoot it, I can tell you for a fact that you don't have to like a show to watch it. You just have to be bored and it's in front of you.

That said, I did find out that American Ninja Warrior was amusing.

[–] [email protected] 2 points 1 month ago

Howard Stern's entire career was famously based on that fact.

[–] [email protected] 1 points 1 month ago (1 children)

That’s just not true. Many people engage with things they don’t like because of education and curiosity.

For instance, I don’t like your comment but I still engaged with it to point out that you’re wrong. I like Lemmy, in general, though.

[–] [email protected] 3 points 1 month ago (1 children)

I took that comment to be summarizing the platform’s perspective, rather than their own. I think it’s common sense that people will watch/engage with things they don’t like, but the algorithms don’t care about how you feel or why you watched something; they see engagement and they give you more of that thing to drive more engagement. As far as the unfeeling numbers go, engagement might as well be liking; they don’t need to distinguish a difference.

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago)

Sure, I saw that side of it too as I work in marketing but I took the comment at face value since it wasn’t specific about that intent. I’m happy to retract my comment if that’s what they meant.

[–] [email protected] 1 points 1 month ago

You engaged with this post, you must like it.

[–] [email protected] 2 points 1 month ago (1 children)

That's what happens if you only care about engagement. Chauvinism of any kind is liked by a certain amount of people and despised by the rest of us - both positions drive engagement.

[–] [email protected] 2 points 1 month ago

That’s why a format like lemmy is the only way. No desire for profit means we let the content do what it does organically.

[–] [email protected] 1 points 1 month ago

we opted out of ad tracking so it could not tell what we were doing outside of the app

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago) (1 children)

I have a ~3year old fb account because I have to use messenger. I don't use FB almost at all (I even sparingly accept friend requests) and have turned off ~anything that provides targeted content (I live in EU).

Since about last year (or possibly even before), my feed is about 35% Ikaria ads (a Greek island, I'm from Greece), 10% porn, 10% sexist-misogynistic stuff, 15% sexist-misogynistic porn, 15% christian stuff and the rest random stuff.

At least this might confirm that turning off targeted content works..🤷

[–] [email protected] 2 points 1 month ago

I use Facebook because my relatives are spread out across the world and that's the way I know to stay in touch and also my brother, who is neurodivergent, mostly likes to communicate to the family as a whole that way and I want to be able to stay in touch with him too. On top of that, I'm stuck in a town I hate with no friends here and some old friends from my hometown are there so I can talk to them.

Anyway, ever since my brother started talking about how he was taking various hallucinogenic substances and calling himself a psychonaut (he's almost 60, he got into it very late), most of the ads I see are for shroom gummies, ketamine and boner pills. I've done my "psychonaut" stuff back when I was in my teens and twenties. I'm not interested in the former two and the latter is, thankfully, not necessary yet.

The funny thing was that maybe 4 or 5 years ago, I kept getting shown an ad for a wooden hurdy-gurdy kit. Like the medieval instrument. I have no idea why. I have never expressed an interest in playing the hurdy-gurdy, listening to the hurdy-gurdy or building anything out of a wooden kit. It became a joke with me and my friends for a while.

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago) (1 children)

Well it also looks at stuff like the other devices connected from the same IP, other devices near where you connect from and then based on this also hones the served content.

So if the author/some colleague or even the neighbors are red pilled/MGTOW/Chriso-Fachists etc this also makes sense. Possibly even their research into these subjects slanted the results. Let alone what happens if they spun up a VM at a cloud farm and used it from there.

I'm in no way surprised that "social" media corps serve up vile shit for profit ik just not convinced by some random let's see what happens.

Edit: I'd be for a law that required targeted ads to have a small "why you see this" and if you click it the company is required to show you the selection criteria that caused this ad to be served to you in an easy to understand format. (Leaving out all the irrelevant criteria).. ie.

You where selected by the following criteria:

  • region: europe
  • gender: male
  • interests: Games, Lemmy, politics
[–] [email protected] 1 points 1 month ago

It's also probably looking at scroll speed. So if the people conducting the experiment tended to linger longer examining content they disliked, that could result in getting more of it.

Would need to see a more detailed explanation of the methodology. Ideally the scrolling was done in an automated way, at a consistent speed.

[–] [email protected] -1 points 1 month ago

The two examples of misogynistic memes in this article are really tame IMO. It's the type of humor that teenage boys have always had, long before the existence of social media. Don't get me wrong, I definitely think social media algorithms are having a major negative impact on society. But I don't think content like this is the problem.

[–] [email protected] -1 points 1 month ago (1 children)

Holy shit, so you mean you made accounts posing as men and got content targeted mostly at men, presumably based on what other men have interacted with in the past? Say it ain't so. Why would the algorithm do this?

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago) (2 children)

Holy shit, were you born yesterday?

Social media was not a stew of shit a decade ago. The algorithm recommending this crap is not a natural phenomenon, it's a practice that the companies running things have come to adopt. They could adopt a different practice. Source: was a man on social media a decade ago and was not constantly bombarded with toxic shit.

[–] [email protected] 1 points 1 month ago (1 children)

I quit Facebook a decade ago because it was toxic shit but I get your point. There was a moment in the past where it was good and connected you to distant people in your life and little else.

[–] [email protected] 1 points 1 month ago

I'm able to keep facebook okay, but only by constant blocking all from. I wish I could turn off all shared content. The good stuff on facebook is people I personally know but see rarely - but that only takes a few minutes to catch up on and they need me to doomscroll for hours to make money.

[–] [email protected] -1 points 1 month ago* (last edited 1 month ago) (2 children)

Holy shit, were you born yesterday?

Social media was not a stew of shit a decade ago.

Source: was a man on social media a decade ago and was not constantly bombarded with toxic shit.

Lol imagine being on social media for 10 years and still complaining about the algorithm.

Here's a post from 11 years ago explaining how you were being targeted and how engagement was measured back then:

Facebook has a hierarchy of post types, since some types garner more engagement than others. Photos and videos take top priority. Links are second, and plain text status updates are at the bottom end. Weight doesn’t end there, though.

Interaction from other users can also affect this. For instance, comments are more weighty than likes, but both affect the overall weight of the post. So a text-based status update with 50 likes and 10 comments will be more likely to show up in the Newsfeed than a photo with no engagement at all.

Source (actual fucking source, as in an article written Aug 13, 2013, instead of your personal experience from the last decade): https://buffer.com/resources/understanding-facebook-news-feed-algorithm/

So, in those 10 years you've been on social media (congrats on the milestone btw, maybe you'll get a clue about the fucking world soon) what they've been doing has not changed, it's merely been perfected. But yeah, sit there and tell me all about how your rose-tinted glasses are ackshually great and don't distort your view, and you're not just a mindless cunt that's been zucking the zuck's dick for the last 10 years, scrolling through shitty posts meant to make you click them. "things were better back in the day" lol gtfo dumbass it's always been the same, it just took you 10 years to notice.

What an actual waste of my time.

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago)

Fine, I'm a middle aged fuck who thinks the late 2000s is 10 years ago. So sue me for moving the goalposts to 15-17 years ago, around the time Obama was getting elected. Yes engagement was a thing but fuck no it was not a constant deluge of far right propaganda.

[–] [email protected] 1 points 1 month ago (1 children)

Uh ... sorting posts into video, pic and text only and then by votes and comments is not what we're talking about when we say algorithm. Though yes, I guess that technically is a very simple algorithm.

[–] [email protected] -1 points 1 month ago* (last edited 1 month ago) (1 children)

It's the same algorithm. It has the same purpose and the same result. It has simply been updated and improved. And it most likely still relies on certain markers that can measure how much a post will be engaged with and who will do it, except those markers are now less primitive and harder for us to define.

We're arguing semantics. This has always been the purpose of a social network: to keep you addicted to it. To keep you interacting with it. They don't make money if you're not there to click their ads, to look at their sponsored videos, to be marketed towards. Did they do it as well 10 years ago as they do it today? No, of course not. But you were still being targeted with posts that would "do well" with your gender, your age group, your location etc. They haven't changed one little bit of their business model.

So what are we talking about here? Some guy discovered 10 years down the road that a company wants you to keep using their website/service/app/whatever, but he thinks 10 years ago that company was - what? More scrupulous? More genuine?

Nah, man. It was always the same. They just got better at their jobs. And - fuck me, it sounds like they were pretty good at their jobs even 10 years ago: they managed to keep Joe Slow scrolling for an entire decade.

[–] [email protected] 1 points 1 month ago (1 children)

If the algorithm was "updated and improved" then it is not the same algorithm.

[–] [email protected] -1 points 1 month ago (1 children)

My bad, I didn't know we were building our own 'ship of Theseus' argument. I'm out, smarter people than me can discuss that one.

[–] [email protected] 1 points 1 month ago

If it doesn't work in the same way anymore, using the same variables, then it's not the same ship. Your argument is like saying a submarine and an aircraft carrier are the same because they're both intended to fight ocean battles. Pretty much nonsense.