Don't you see how that would make e-mail worse for everyone that uses e-mail?
Imagine having an e-mail address but you couldn't send an e-mail to your friend because for whatever reason your e-mail server decided to not block Gmail. That makes e-mail worse for everyone.
It's the same here, we're trying to get away from social media silos and move towards a protocol that lets everyone participate. The kneejerk reaction here is to just create a new silo that has different owners instead of just being part of a network that shares a protocol.
It was just picking up the environment's oxygen concentration! ๐ค