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I use it as a derogatory term. Content creator is for the people who create content that is imo valuable. Influencers I use for the type of person who makes content to sell as space.
Content is another one of those words. If you make youtube vidoes, the stuff you make isn’t just some generic random “content” goo. It’s videos, right?
A lot of the time they also have a podcast, instagram, and/or live stream to Twitch, often to the same audience. So "content" is the catch-all for all the output together.
It's a bit clunky but for whatever reason it's the term which has stuck around.
I still hate it.
We already had a generic catch all word for creating in all of those mediums, and it’s called “media,” so it didn’t even necessary to label it content.
What if we started calling these people Independent Media Producers or IMPs for… oh wait no.
Imperial Military Personnel.
add a G word in front and were cooking
Well, they could be considered Global, Independent… or perhaps Generally Independent… and so on.
Agreed. The best way to describe my feelings towards the terms "content" and "consumer" and especially "contäent consumption" is that it sounds... decadent and sad. Is that really all you feel? The movies you watch, art you experience and videos you watch, they're nothing more than ""content"" to be ""consumed"", to temporarily distract you until the next bit of "content"? Nothing more?
When you put it that way, it sounds even more revolting.
content comes from the same work-production space that copy does (as in written prose, not as in Xerox). It's stuff that is regarded as product for consumers
This is shop talk that shouldn't be used out in public, but we have the internet now so it leaked and is part of the common parlance. Sadly, it does belie the perception of content as product, rather than art or otherwise the result of a creative, generative process. And it does belie the view of viewers as money cattle that have to be coerced into buying, strangely independent of the workforce they don't pay enough to be able to buy and enjoy their own products.
Not all videos have actual "content" tho. Reaction videos for example are just videos another person created while the uploader shoves their face into the camera and grimaces a bit. Or compilations, which are just a lazy no-effort way to bulk-repost stuff other people made. Or these bullshit "X movie in full length" videos that are 2+ hours of just displaying a download link.
I would not call these people "content creators" IMHO, even tho they do, in fact, create and upload videos.
(This is just my personal opinion tho, nothing "official" in any way)
I call them leeches.
I think pure reactions evolved from shock emotion videos ( See Barbara encounter a Reaper Leviathan for the first time ) which is a shitpost version of punking videos.
I appreciate some informed take videos, such as a chef watching The Menu and sharing inside knowledge.
reaction videos along with influencers are some of the most idiocracy-themed crap that humanity managed to come up with
can't wait for the inevitable 'ow my balls' streams so we can all watch and 'bate
sounds genuinely more interesting than sssniperwolf saying "OH MY GOD" to yet another stream of tiktoks
There was an OSPod (Overly Sarcastic Productions), and Blue mentioned how they're content creators, not influencers. Red then corrected him that the correct term is artist.
If there is an artistic part to the content the sure. If someone is reporting news I'd say it's more akin to a journalist for example. Or a comedy show I might call a performer or comedian. But sure I know content creators who make set as well. Good point.
I think "content creator" is almost as bad. It's so nonspecific and assembly-line sounding.
I see content creator as a developer of social media content, especially video shorts like on YouTube and TikTok.
There's some intersection with developers of short form movies and television, but it's definitely its own field and they know each other and mostly respect each other... and miss Lindsay Ellis.